Ivan Kreimer

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In research she carried out with Marcial Losada, a Brazilian social scientist who uses mathematical models and complexity theory to analyze team behavior,12 Fredrickson had a group of participants record their positive and negative emotions each day for four weeks.* She and Losada calculated the ratio of positive to negative emotions of the participants—and then compared these ratios with the participants’ scores on a thirty-three-item measurement of their overall well-being.
To Sell Is Human: The Surprising Truth About Moving Others
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