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Paul Kenyon
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To Sell Is Human: The Surprising Truth About Moving Others, by Daniel H. Pink

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contrast operates within, and often amplifies, every aspect of persuasion. That’s why the most essential question you can ask is this: Compared to what?
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To Sell Is Human: The Surprising Truth About Moving Others
To Sell Is Human: The Surprising Truth About Moving Others
by Daniel H. Pink
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