More on this book
Community
Kindle Notes & Highlights
Question 1. “On a scale of 1 to 10, with 1 meaning ‘not the least bit ready’ and 10 meaning ‘totally ready,’ how ready are you to study?” After she offers her answer, move to: Question 2. “Why didn’t you pick a lower number?”
Pantalon writes in his book Instant Influence.
“Content Curation Primer”: http://www.bethkanter.org/content-curation-101/.
http://www.rightquestion.org.
Nudge: Improving Decisions About Health, Wealth, and Happiness
He said that in an attempt to understand the law—or, for that matter, just about anything—the key was to focus on what he termed the “one percent.” Don’t get lost in the crabgrass of details, he urged
us. Instead, think about the essence of what you’re exploring—the one percent that gives life to the other ninety-nine.
The lesson here is critical: The purpose of a pitch isn’t necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings
the other person in as a participant, and eventually arrives at an outcome that appeals to both of you. In a world where buyers have ample information and an array of choices, the pitch is often the first word, but it’s rarely the last.
The Six Successors to the Ele...
This highlight has been truncated due to consecutive passage length restrictions.
5. The Twitter pitch
6. The Pixar pitch
Once upon a time ______________________________. Every day, _______________. One day _________________________. Because of that, ___________________. Because of that, _______________________. Until finally ___________________.
Take, for example, the plot of Finding Nemo: Once upon a time there was a widowed fish named Marlin who was
extremely protective of his only son, Nemo. Every day, Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. One day in an act of defiance, Nemo ignores his father’s warnings and swims into the open water. Because of that, he is captured by a diver and ends up as a pet in the fish tank of a dentist in Sydney. Because of that, Marlin sets off on a journey to recover Nemo, enlisting the help of other sea crea...
This highlight has been truncated due to consecutive passage length restrictions.
But each of the six pitches offers a way to begin the conversations that will lead to the outcome you seek. Your Pixar pitch, for instance, could be: Once upon a time it was difficult and time-consuming to get from Beeston to Arborville. Every day, people tried to cross the old bridge, but it took them a long time and some didn’t even bother because of the delays and safety concerns. One day citizens came together to finance and build a new, modern bridge. Because of that, people in Beeston wasted less time and their families felt safer. Because of that, more were able to work and shop
in Arborville, which helped that economy flourish. Until finally the new bridge became such a fixture in our lives that we wondered why we had waited so long to build it. Your Twitter pitch could include an online link to an artist’s rendering of the bridge along with a list of its benefits and entice people to click it with: See what tomorrow’s Beeston and Arborville can look like & why we need to create that future. If you’re sending information to your fellow Beeston citizens, your subject line pitch could be: 3 reasons why Beeston families support a new bridge. Your rhyming pitch?
...more
Impro: Improvisation and the Theatre.
Improv for Storytellers
Impro: Improvisation and the
Theatre
Improvisation for the Theater by
Creating Conversations: Improvisation in Everyday Discourse by
Group Genius: The Creative Power of Collaboration
Improv Wisdom: Don’t Prepare, Just Show Up
The Second City Almanac of Improvisation
“Our study emphasizes approaching the patient as a human being and not as an anonymous case study,” Turner told ScienceDaily.8
Making it personal works better when we also make it purposeful.
Sales trainers, take note. This five-minute reading exercise more than doubled production. The stories made the work personal; their contents made it purposeful.
The time is ripe for the sales version of Greenleaf’s philosophy. Call it servant selling. It begins with the idea that those who move others aren’t manipulators but servants. They serve first and sell later. And the test—which, like Greenleaf’s, is the best and the most difficult to administer—is this: If the person you’re selling to agrees to buy, will his or her life improve?
If the person you’re
selling to agrees to buy, will his or her life improve? When your interaction is over, will the world be a better place than when you began?
