Back then, unscrupulous sellers didn’t have to worry so much about making buyers look bad. Buyers often had nowhere else to go and nobody to tell. Today, if you make people look bad, they can tell the world. But if you make people look good, they can also tell the world. “In improv, you never try to get someone to do something. That’s coercion, not creativity,” Salit says. “You make offers, you accept offers—and a conversation, a relationship, a scene, and other possibilities emerge.” As goes improv, so go sales and non-sales selling. If you train your ears to hear offers, if you respond to
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