Say “Yes and.” One classic improv exercise is “The Ad Game.” Here’s how it works. Select four or five participants. Then ask them to invent a new product and devise an advertising campaign for it. As players contribute testimonials or demonstrations or slogans, they must begin each sentence with “Yes and,” which forces them to build on the previous idea. You can’t refute what your colleagues say. You can’t ignore it. And you shouldn’t plan ahead. Just say “Yes and,” accept what the person before you offers, and use it to construct an even better campaign. “There are people who prefer to say
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