“But the successful seller must feel some commitment that his product offers mankind as much altruistic benefit as it yields the seller in money.” An effective seller isn’t a “huckster, who is just out for profit,” he said. The true “salesman is an idealist and an artist.”22 So, too, is the true person. Among the things that distinguish our species from others is our combination of idealism and artistry—our desire both to improve the world and to provide that world with something it didn’t know it was missing. Moving others doesn’t require that we neglect these nobler aspects of our nature.
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