Make your partner look good. Improv artists have long understood that helping your fellow performer shine helps you both create a better scene. Making your partner look good doesn’t make you look worse; it actually makes you look better. It shatters the binary, either-or, zero-sum frame of mind and replaces it with a culture of generosity, creativity, and possibility. This third principle of improv—make your partner look good—calls for, and enables, clarity, the capacity to develop solutions that nobody previously imagined.