Instead of swirling downward into frustration, “Yes and” spirals upward toward possibility. When you stop you’ve got a set of options, not a sense of futility. There are certainly plenty of times in life to say “No.” When it comes to moving others, however, the best default position is this second principle of improv. And its benefits stretch further than sales and non-sales selling. “‘Yes and’ isn’t a technique,” Salit says. “It’s a way of life.”
