(1) quantify the association observed between eating bran muffins and contracting colon cancer (e.g., a hypothetical finding that people who eat bran muffins have a 9 percent lower incidence of colon cancer, controlling for other factors that may affect the incidence of the disease); and (2) quantify the likelihood that the association between bran muffins and a lower rate of colon cancer observed in this study is merely a coincidence—a quirk in the data for this sample of people—rather than a meaningful insight about the relationship between diet and health.
