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It is an old observation that the best writers sometimes disregard the rules of rhetoric. When they do so, however, the reader will usually find in the sentence some compensating merit, attained at the cost of the violation. Unless he is certain of doing as well, he will probably do best to follow the rules. After he has learned, by their guidance, to write plain English adequate for everyday uses, let him look, for the secrets of style, to the study of the masters of literature.
The pronominal possessives hers, its, theirs, yours, and oneself have no apostrophe.
2. In a series of three or more terms with a single conjunction, use a comma after each term except the last. Thus write, red, white, and blue gold, silver, or copper
3. Enclose parenthetic expressions between commas.
If the interruption to the flow of the sentence is but slight, the writer may safely omit the commas. But whether the interruption be slight or considerable, he must never insert one comma and omit the other.
The writer should be careful not to set off independent clauses by commas: see under Rule 5.
But a writer may err by making his sentences too uniformly compact and periodic, and an occasional loose sentence prevents the style from becoming too formal and gives the reader a certain relief.
7. A participial phrase at the beginning of a sentence must refer to the grammatical subject.
8. Make the paragraph the unit of composition: one paragraph to each topic.
Ending with a digression, or with an unimportant detail, is particularly to be avoided.
11. Put statements in positive form. Make definite assertions. Avoid tame, colorless, hesitating, non-committal language. Use the word not as a means of denial or in antithesis, never as a means of evasion.
12. Use definite, specific, concrete language. Prefer the specific to the general, the definite to the vague, the concrete to the abstract.
If those who have studied the art of writing are in accord on any one point, it is on this, that the surest method of arousing and holding the attention of the reader is by being specific, definite, and concrete.
As positive statement is more concise than negative, and the active voice more concise than the passive, many of the examples given under Rules 11 and 12 illustrate this rule as well.
A common violation of conciseness is the presentation of a single complex idea, step by step, in a series of sentences or independent clauses which might to advantage be combined into one. Macbeth was very ambitious. This led him to wish to become king of Scotland. The witches told him that this wish of his would come true. The king of Scotland at this time was Duncan. Encouraged by his wife, Macbeth murdered Duncan. He was thus enabled to succeed Duncan as king. (51 words.) Encouraged by his wife, Macbeth achieved his ambition and realized the prediction of the witches by murdering Duncan and
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17. In summaries, keep to one tense.
Parentheses. A sentence containing an expression in parenthesis is punctuated, outside of the marks of parenthesis, exactly as if the expression in parenthesis were absent. The expression within is punctuated as if it stood by itself, except that the final stop is omitted unless it is a question mark or an exclamation point.
Split Infinitive. There is precedent from the fourteenth century downward for interposing an adverb between to and the infinitive which it governs, but the construction is in disfavor and is avoided by nearly all careful writers. To diligently inquire To inquire diligently