Not long into his popular TED talk, titled “On the Surprising Science of Motivation,” author Daniel Pink, discussing his book Drive, tells the audience that he spent the last couple of years studying the science of human motivation. “I’m telling you, it’s not even close,” he says. “If you look at the science, there is a mismatch between what science knows and what business does.” When Pink talks about “what science knows,” he’s referring, for the most part, to a forty-year-old theoretical framework known as Self-Determination Theory (SDT), which is arguably the best understanding science
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