So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love
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When it comes to creating work you love, following your passion is not particularly useful advice.
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The narratives in this book are bound by a common thread: the importance of ability. The things that make a great job great, I discovered, are rare and valuable. If you want them in your working life, you need something rare and valuable to offer in return. In other words, you need to be good at something before you can expect a good job.
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Of course, mastery by itself is not enough to guarantee happiness: The many examples of well-respected but miserable workaholics support this claim. Accordingly, this main thread of my argument moves beyond the mere acquisition of useful skills and into the subtle art of investing the career capital this generates into the right types of traits in your working life.
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Don’t follow your passion; rather, let it follow you in your quest to become, in the words of my favorite Steve Martin quote, “so good that they can’t ignore you.”
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Compelling careers often have complex origins that reject the simple idea that all you have to do is follow your passion.
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A job, in Wrzesniewski’s formulation, is a way to pay the bills, a career is a path toward increasingly better work, and a calling is work that’s an important part of your life and a vital part of your identity.
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“Nobody ever takes note of [my advice], because it’s not the answer they wanted to hear,” Martin said. “What they want to hear is ‘Here’s how you get an agent, here’s how you write a script,’… but I always say, ‘Be so good they can’t ignore you.’ ”
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If you’re not focusing on becoming so good they can’t ignore you, you’re going to be left behind.
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Irrespective of what type of work you do, the craftsman mindset is crucial for building a career you love.
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Whereas the craftsman mindset focuses on what you can offer the world, the passion mindset focuses instead on what the world can offer you
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First, when you focus only on what your work offers you, it makes you hyperaware of what you don’t like about it, leading to chronic unhappiness. This is especially true for entry-level positions, which, by definition, are not going to be filled with challenging projects and autonomy—these come later. When you enter the working world with the passion mindset, the annoying tasks you’re assigned or the frustrations of corporate bureaucracy can become too much to handle. Second, and more serious, the deep questions driving the passion mindset—“Who am I?” and “What do I truly love?”—are ...more
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there’s something liberating about the craftsman mindset: It asks you to leave behind self-centered concerns about whether your job is “just right,” and instead put your head down and plug away at getting really damn good. No one owes you a great career, it argues; you need to earn it—and the process won’t be easy.
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You shouldn’t just envy the craftsman mindset, you should emulate it. In other words, I am suggesting that you put aside the question of whether your job is your true passion, and instead turn your focus toward becoming so good they can’t ignore you. That is, regardless of what you do for a living, approach your work like a true performer.
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THE CAREER CAPITAL THEORY OF GREAT WORK The traits that define great work are rare and valuable. Supply and demand says that if you want these traits you need rare and valuable skills to offer in return. Think of these rare and valuable skills you can offer as your career capital. The craftsman mindset, with its relentless focus on becoming “so good they can’t ignore you,” is a strategy well suited for acquiring career capital. This is why it trumps the passion mindset if your goal is to create work you love.
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The craftsman mindset, with its relentless focus on what you produce, is exactly the mindset you would adopt if your goal was to acquire as much career capital as possible.
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You need to get good in order to get good things in your working life, and the craftsman mindset is focused on achieving exactly this goal.
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The downside of the passion mindset is that it strips away merit.
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Part of what makes the craftsman mindset thrilling is its agnosticism toward the type of work you do. The traits that define great work are bought with career capital, the theory argues; they don’t come from matching your work to your innate passion. Because of this, you don’t have to sweat whether you’ve found your calling—most any work can become the foundation for a compelling career.
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THREE DISQUALIFIERS FOR APPLYING THE CRAFTSMAN MINDSET The job presents few opportunities to distinguish yourself by developing relevant skills that are rare and valuable. The job focuses on something you think is useless or perhaps even actively bad for the world. The job forces you to work with people you really dislike.7 A job with any combination of these disqualifying traits can thwart your attempts to build and invest career capital. If it satisfies the first trait, skill growth isn’t possible. If it satisfies the second two traits, then even though you could build up reserves of career ...more
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The big-picture point worth noting here, however, is that these disqualifying traits still have nothing to do with whether a job is the right fit for some innate passion. They remain much more general. Working right, therefore, still trumps finding the right work.
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Put another way, if you just show up and work hard, you’ll soon hit a performance plateau beyond which you fail to get any better
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If you can figure out how to integrate deliberate practice into your own life, you have the possibility of blowing past your peers in your value, as you’ll likely be alone in your dedication to systematically getting better. That is, deliberate practice might provide the key to quickly becoming so good they can’t ignore you.
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Step 1: Decide What Capital Market You’re In
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When you are acquiring career capital in a field, you can imagine that you are acquiring this capital in a specific type of career capital market. There are two types of these markets: winner-take-all and auction. In a winner-take-all market, there is only one type of career capital available, and lots of different people competing for it.
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An auction market, by contrast, is less structured: There are many different types of career capital, and each person might generate a unique collection.
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With this in mind, the first task in building a deliberate practice strategy is to figure out what type of career capital market you are competing in. Answering this question might seem obvious, but it’s surprisingly easy to get it wrong.
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Mistaking a winner-take-all for an auction market is common.
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When you correctly understand the market where blogging exists, you stop calculating your bounce rate and start focusing instead on saying something people really care about—which is where your energy should be if you want to succeed.
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Step 2: Identify Your Capital Type Once you’ve identified your market, you must then identify the specific type of capital to pursue. If you’re in a winner-take-all market, this is trivial: By definition, there’s only one type of capital that matters. For an auction market, however, you have flexibility. A useful heuristic in this situation is to seek open gates—opportunities to build capital that are already open to you.
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The advantage of open gates is that they get you farther faster, in terms of career capital acquisition, than starting from scratch. It helps to think about skill acquisition like a freight train: Getting it started requires a huge application of effort, but changing its track once it’s moving is easy. In other words, it’s hard to start from scratch in a new field.
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Step 3: Define “Good” It’s at this point, once you’ve identified exactly what skill to build, that you can, for guidance, begin to draw from the research on deliberate practice. The first thing this literature tells us is that you need clear goals. If you don’t know where you’re trying to get to, then it’s hard to take effective action.
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Step 4: Stretch and Destroy Returning to Geoff Colvin, in the article cited above he gives the following warning about deliberate practice: Doing things we know how to do well is enjoyable, and that’s exactly the opposite of what deliberate practice demands…. Deliberate practice is above all an effort of focus and concentration. That is what makes it “deliberate,” as distinct from the mindless playing of scales or hitting of tennis balls that most people engage in. If you show up and do what you’re told, you will, as Anders Ericsson explained earlier in this chapter, reach an “acceptable ...more
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This is what you should experience in your own pursuit of “good.” If you’re not uncomfortable, then you’re probably stuck at an “acceptable level.” Pushing past what’s comfortable, however, is only one part of the deliberate-practice story; the other part is embracing honest feedback—even if it destroys what you thought was good.
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It’s so tempting to just assume what you’ve done is good enough and check it off your to-do list, but it’s in honest, sometimes harsh feedback that you learn where to retrain your focus in order to continue to make progress.
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Step 5: Be Patient
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The final step for applying deliberate practice to your working life is to adopt this style of diligence. The logic works as follows: Acquiring capital can take time.
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Without this patient willingness to reject shiny new pursuits, you’ll derail your efforts before you acquire the capital you need.
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It captures well the feel of how career capital is actually acquired: You stretch yourself, day after day, month after month, before finally looking up and realizing, “Hey, I’ve become pretty good, and people are starting to notice.”
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Musicians, athletes, and chess players know all about deliberate practice. Knowledge workers, however, do not. This is great news for knowledge workers: If you can introduce this strategy into your working life you can vault past your peers in your acquisition of career capital.
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great. In this understanding, finding the right work pales in importance to working right
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You have to get good before you can expect good work.
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As I’ll argue next, control isn’t just the source of Ryan and Sarah’s appeal, but it turns out to be one of the most universally important traits that you can acquire with your career capital—something so powerful and so essential to the quest for work you love that I’ve taken to calling it the dream-job elixir.
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Giving people more control over what they do and how they do it increases their happiness, engagement, and sense of fulfillment
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To summarize, if your goal is to love what you do, your first step is to acquire career capital. Your next step is to invest this capital in the traits that define great work. Control is one of the most important targets you can choose for this investment. Acquiring control, however, can be complicated.
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Control Requires Capital
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Control is seductive.
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The First Control Trap Control that’s acquired without career capital is not sustainable.
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Or, put into our terminology, enthusiasm alone is not rare and valuable and is therefore not worth much in terms of career capital.
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This is the irony of control. When no one cares what you do with your working life, you probably don’t have enough career capital to do anything interesting. But once you do have this capital, as Lulu and Lewis discovered, you’ve become valuable enough that your employer will resist your efforts. This is what I came to think of as the second control trap: The Second Control Trap The point at which you have acquired enough career capital to get meaningful control over your working life is exactly the point when you’ve become valuable enough to your current employer that they will try to prevent ...more
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In other words, in most jobs you should expect your employer to resist your move toward more control; they have every incentive to try to convince you to reinvest your career capital back into your career at their company, obtaining more money and prestige instead of more control, and this can be a hard argument to resist.
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