Dave Jones

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A simple rule of thumb for putting this into use is to wait 10 minutes before acting on a craving or other impulsive urge to do something you know you shouldn’t. This not only gives you time to pause and reflect on the matter, but it also takes away the power of immediate gratification and future discounting. By pushing the reward just 10 minutes into the future, you can take away its most effective weapon against your willpower.
Bigger Leaner Stronger: The Simple Science of Building the Ultimate Male Body
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