Steve Reno

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The moral of this section is that we simply can’t trust our feelings to guide our actions. If we wander through life chasing “good feelings,” we’ll figure out plenty of ways to not feel bad about every “little” bout of procrastination, overeating, overspending, and what have you, and, one day we’ll wonder why the hell we’re so fat, broke, lazy, and ignorant. Escaping from this trap requires that we first stop moralizing our behaviors—that we stop using vague feelings of “right” and “wrong” and “good” and “bad” to guide our immediate actions. Instead, we need to remember why we’ve committed to ...more
Bigger Leaner Stronger: The Simple Science of Building the Ultimate Male Body
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