Pride is another effective weapon that we can use to overcome our willpower challenges. Research shows that imagining how proud you will be once you’ve accomplished your goals, who you’ll tell, and what their reactions will be can increase your willpower and make you more likely to do what it takes to make those goals a reality.50 Anticipating the shame and disapproval from others that comes with failure can also help you stay strong in the face of temptation, but it isn’t as powerful in this regard as pride.
