“I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great,” Jobs said. “None of this had even a hope of any practical application in my life”—until, of course, a decade later, when he and Steve Wozniak were designing the Macintosh and decided to include, for the first time, creative typography in a personal computer. That flourish helped distinguish the Mac from everything that had come before.
