Let me show you how pervasive the industrial mind-set is. If I show you a political tract or a blog post or a remarkable new poduct with text that contains a typo, what’s your first reaction? If all you can do is say, “You’re missing an r in the second paragraph,” you’ve abandoned your humanity in favor of becoming a spell checker. Compliance over inspiration. Sure, yes, please, let’s kill all the typos. But first, let’s make a difference. Correct is fine, but it is better to be interesting.
