The industrialist not only wants to make ever-more-productive trades, driving quality up and costs down, but insists on changing two things that have never been changed at a mammoth, worldwide scale before. Change the culture. The industrialist is big enough and powerful enough and profitable enough that he can act like royalty. He doesn’t issue decrees by royal fiat; he does it with advertising and lobbying and by offering a huge carrot to anyone who complies.
