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The Icarus Deception: How High Will You Fly?, by Seth Godin

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More difficult still is the magic of the story that resonates. After trust is earned and your work is seen, only a fraction of it is magical enough to be worth spreading.
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The Icarus Deception: How High Will You Fly?
The Icarus Deception: How High Will You Fly?
by Seth Godin
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