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The Icarus Deception: How High Will You Fly?, by Seth Godin

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The resistance wants to be reassured. It wants a testable plan. It wants to know that before it endures the pain, it is guaranteed the prize at the end.
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The Icarus Deception: How High Will You Fly?
The Icarus Deception: How High Will You Fly?
by Seth Godin
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