Photos: It’s amazing how much of a difference photos can make. A colleague of mine at an agency tried to get a response from a prospect for over a year. Finally he decided to attach a photo from a trip to Italy to one of his emails and he got a response within minutes, thanking him for sharing the photo and opening the door for a conversation. Use photos of things you’ve seen and done, yourself, your family. You always look at them when people send them to you, don’t you? It is a real personal touch. But make sure to either send a link or resize them. Don’t email 8 MB photos!
