Also think about the scope of what they worry about. If it is your boss, your issue may represent ⅛ or maybe even ⅓ of what they worry about. But if it’s your boss’s boss, it may only be 1/30. If it’s the CEO, it might be 1/2000. Keep this in mind when you request time or build communications. Be sure to fit your communications into their context and be sensitive to the scope of what they worry about. If you try to get too much time for something that is just 1/500 of what your audience cares about, you will lose credibility before you even get started. For example, don’t ask a CEO for an
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