Then, while they were working at this frantic, nonstop pace and delivering all this output, the company laid off half the team. It’s a sad lesson: not only did the company not value all that extra work, but they decided that they didn’t even need half of it! You need to pick where you are going to add value (DO Better) and make sure the company actually values it (LOOK Better). Then do it in a sustainable way so you can keep delivering important outcomes.
