then you don't really understand why the feature is worth building. Writing the announcement first is a forcing function. You're forced to question if your idea is more exciting for you as the maker than it will be for your customer. If it is, rethink the idea or pick a different one. 3. Consider what data will tell you it works. Since it's a live service, learn from what users are doing. The plan for a new feature must consider how its positive or negative impact on customers can be measured. For example, if the
