More than anything else, I recognized that the big cultural bet wasn't on process but on people. Instead of betting on the enforcement of an elaborate fifty-step process or the magical talents of management, Automattic put the onus on individuals. It was like a small start-up company where every employee was empowered, out of necessity, to make many decisions free of approvals from a long list of grumpy corporate gatekeepers. For me, and all the places I'd been, Automattic
