A simple process affords three things: 1. It is easy to launch projects. 2. If it's easy to launch, small projects will get launched. 3. If small things are launched, there is a fast feedback loop about what worked and what didn't, which can be quickly improved because of #1. The fundamental mistake companies that talk about innovation make is keeping barriers to entry high. They make it hard to even try out ideas, blind to how much experimentation you need to sort the good ideas from the bad. I've visited companies that use big meetings, with far too many cooks in the room, to rank ideas
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