In all, five warning bells went off in my mind: 1. Success demanded a different culture. If we missed the date, Automattic would look bad and Jetpack's launch would fail. I imagined Mullenweg up on stage doing magic tricks in front of a huge crowd, killing time instead of announcing Jetpack to the world. 2. Programmers would have to do estimates. I hadn't seen a single work estimate at Automattic. You can't be on time unless you estimate work. The first time that a team that has never done estimates before does them, accuracy is poor, as is how much they care about the consequences. 3. We'd
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