Write a launch announcement and a support page. Most features are announced to the world after they go live on WordPress.com. But long before launch, a draft launch announcement is written. This sounds strange. How can you write an announcement for something that doesn't exist? The point is that if you can't imagine a compellingly simple explanation for customers, then you don't really understand why the feature is worth building. Writing the announcement first is a forcing function. You're forced to question if your idea is more exciting for you as the maker than it will be for your customer.
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