4. Get to work. Designers design. Programmers program. Periodically someone checks the launch announcement to remind everyone of the goal. As more is learned about what's possible, the announcement becomes more precise. Sometimes the feature pivots into something different and better. 5. Launch. When the goal of the work has been met, the feature launches. It's often smaller in scope than the initial idea, but that's seen as a good thing. The code goes live, and there is much rejoicing. 6. Learn. Data is captured instantly and discussed, often hourly, by the folks who did the work. Bugs are
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