Automattic continually invests in WordPress, from funding WordCamps to helping organize the WordPress community, but to call those efforts marketing would be cynical. As always with Mullenweg, the investment was in the long-term vibrancy of WordPress, with marketing for WordPress.com a side effect of those investments. Only a handful of teams, including VIP, Polldaddy, Akismet, and VaultPress, had their own sales and marketing efforts. VIP had the strongest, reaching out to major companies looking for WordPress hosting and selling them high-end services. But even they did little in the way of
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