Framing arguments Use the following categories and questions to identify the types of arguments you need to make to convince people. Logos—data and reasoned arguments What data or analysis might they find persuasive? What logic(s) might appeal to them? Are there biases to which they are falling prey and, if so, how might you demonstrate this? Ethos—principles, policies, and other “rules” Are there principles or policies that they could be convinced should operate here? If you are asking them to act counter to a principle or policy, can you help them justify making an exception? Pathos—emotions
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