Keep in mind that culture is not something you can change directly. It is powerfully influenced by the four elements of organizational architecture, as well as by leadership behaviors. The implication is that to change the culture, you need to change the architecture as well as reinforce what you’re trying to do with the right leadership. One example is changing the metrics by which you judge success and then aligning employees’ objectives and incentives with those new measures. For instance, consider changing the balance between individual and group incentives. Does success require people to
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