When you’re negotiating you have to say no a lot. When you are selling, you are always trying to find the “yes.” Everyone has a “yes” buried inside of them. A good salesman knows how to find where that “yes” is buried and then how to tease it out. Great salesmen know it instinctively. When you’re a negotiator you have to be willing to say no, regardless of what the other side says. So although they aren’t total opposites, the goals are completely different.
