MARKETING AND PROMOTIONS. You’re in charge of your own marketing and promotions (as opposed to a book publisher). This might sound daunting at first, but self-publishing is the essence of creative entrepreneurship, and entrepreneurs can’t use the excuse that “I don’t have time, I’m running a business.” This is your business. Entrepreneurs make time. Like the publishing process itself, marketing and promotions can take many forms as well, depending on your goals, so this is just what Kamal and I did.
