Prepare. How did she do it? Sara had never done anything in fashion before. So she spent every day at the library and the hosiery stores. She had a full-time job but at night she researched every patent. She bought every type of panty hose. She knew the entire industry. To succeed at something: Know every product in the industry Know every patent Try out all the products Understand how the products are made Make a product that YOU would use every single day. You can’t sell it if you personally don’t LOVE it