Books give you credibility in your area of expertise or interest. Credibility gets you: consulting (Tim Ferriss has done this very well) speaking (the authors of Freakonomics have made a career out of this) other media opportunities (TV show, radio show, etc.) other writing opportunities. Most authors I know, even bestselling ones, don’t make millions from their books. But then they get paid to write for big-paying magazines or corporations or whatever. These add up. And if they add up enough, you can outsource a lot of your writing to people whom you trust, as long as you triple-check their
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