Choose Yourself

by James Altucher

Write down ten ideas. About anything. It doesn’t matter if they are business ideas, book ideas, ideas for surprising your spouse in bed, ideas for what you should do if you are arrested for shoplifting, ideas for how to make a better tennis racquet, anything you want. The key is that it has to be ten or more. You want your brain to sweat, like I mentioned earlier in the book. Want to really sweat, and learn from my early mistakes with reality TV? Right now, list ten ideas that are “too big for me” and what the next steps might be. For instance, one idea might be “launch solar panels into outer space to more efficiently generate solar power.” Another idea might be, “genetically engineer a microbe that sucks the salt out of water.” I have no idea if that’s even possible. Another idea might be, “within one year I am going to write a book and give away a million copies for free.”