Like many people, he realized that he had to do something different in order to get out of the rut he was in. There’s a saying, “It’s your best thinking that got you here.” So the first step is to literally throw away your “best thinking.” My friend realized that the first step was to get back to the basics. He simply began by jogging and eating better. That sense of self-improvement then started to extend out to his relationships, his creativity, his spiritual life, and all of this together transformed the way he thought about his business. It’s not that his business got better. It’s that his
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