The key is, don’t be stupid. Only negotiate with people you really want to sell to. Otherwise it boils down to just money. Creating value goes right out the window. And only sell something you love to someone you love. Always think, “What is the bigger picture here?” In many cases, in the bigger picture, the negotiation is not as important as the “sale.” Who cares if you got yourself a great price on a product that no one’s heard of or cares about? Hence, the rise of models like “freemium.”
