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discovered that what happens when you explain a change is that the crew hears what you say, but they are thinking, “Oh yeah, I know what he’s talking about. That’s like it was on the USS Ustafish.” They hear and think they know what you mean, but they don’t. They’ve never had a picture of what you are talking about. They can’t see in their imagination how it works. They are not being intentionally deceitful; they just are not picturing what you are picturing.
Turn the Ship Around!: A True Story of Turning Followers into Leaders
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