Even small mistakes can bring heavy costs in a viral world where content can live forever and everyone can see it. Mistakes can be met with intense criticism by multiple individuals with whom one has no underlying bond. Apologies are often mocked, and any signal of re-acceptance can be mixed or vague. Instead of gaining an experience of social mastery, a child is often left with a sense of social incompetence, loss of status, and anxiety about future social interactions.
