he hears his world described in terms of “freedom,” “democracy,” “progress”—words that have only a faint glimmer of meaning to him, and that have been crafted and fed to him by capitalism’s apologists to keep him from thinking too deeply about his real existence. Joe is a “one-dimensional man” trapped in a “totalitarian universe of technological rationality,”[276] oblivious to the second and real dimension of human existence wherein true freedom, democracy, and progress lie.
