Our conventional tendency is to look for a single cause or a simple explanation, which then reveals to us how to fix the problem. If the book we are creating is not working out, we focus on the uninspired writing or the misguided concept behind it. Or if the company we work for is not performing well, we look at the products we are designing and marketing. Although we think we are being rational when we think in this way, most often problems are more complicated and holistic; we are simplifying them, based on the law that the mind always looks for shorthands.
