The Art of War

by Sun Tzu

(1) humanity or benevolence; (2) uprightness of mind; (3) self-respect, self- control, or "proper feeling;" (4) wisdom; (5) sincerity or good faith.

Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. 20. Hold out baits to entice the enemy. Feign disorder, and crush him.