Among the tests researchers use to measure personality traits are skin conductance tests, which record how much people sweat in response to noises, strong emotions, and other stimuli. High-reactive introverts sweat more; low-reactive extroverts sweat less. Their skin is literally “thicker,” more impervious to stimuli, cooler to the touch. In fact, according to some of the scientists I spoke to, this is where our notion of being socially “cool” comes from; the lower-reactive you are, the cooler your skin, the cooler you are.