At innovation program reviews, the question was, how does the product innovation portfolio fit with where you’re going to play? How does it advance how you’re going to win? In light of the annual operating budget and plan, the question was, are you allocating your dollars and your human resources toward the strategic priorities? The OGSM became the foundation of all manner of discussions, effectively grounding capital allocation, branding, resourcing, and innovation strategies in where to play and how to win.
