One researcher who explored these possibilities was B.J. Fogg, a professor at Stanford who wrote a 2002 book titled Persuasive Technology: Using Computers to Change What We Think and Do. Fogg also taught a course titled “Persuasive Technology” in which he taught students how to take behaviorist techniques for training animals and apply them to humans. Many of his students went on to found or work at social media companies, including Mike Krieger, a cofounder of Instagram.
