The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport—A High-Octane History of Formula 1's Rise in ... Racing Culture, and Engineering Marvels

by Joshua Robinson

So how F1 built an empire in the twentieth century, nearly became obsolete in the early twenty-first, and reinvented itself in an age of emissions standards, electric vehicles, and on-demand streaming is one of the most remarkable comebacks in corporate history—a case study that pro sports from tennis to golf to the Tour de France have scrambled to replicate. This story of how F1 reached its current heights is both more complicated than executives at Netflix would have you believe and much simpler than its roller-coaster history would suggest.