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Everyone wanted to see the Prancing Horse taking checkered flags. But once it became the only thing they saw, they realized they were no longer watching races at all. Attendance fell by as much as 50 percent at some venues, TV ratings slumped, and sponsors began to question their commitments. One British newspaper suggested the Cavallino logo should be replaced by a python, since Ferrari was slowly squeezing the life out of Formula 1. “For five years, we won every race,” Brawn said. “It was predictable.”
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The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport—A High-Octane History of Formula 1's Rise in ... Racing Culture, and Engineering Marvels
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