The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport—A High-Octane History of Formula 1's Rise in ... Racing Culture, and Engineering Marvels

by Joshua Robinson

“It’s better to sell one car less than the demand to protect the exclusivity of the brand,” he says, describing a core tenet of the luxury world. “You have to desire a Ferrari.”